What Campaign Parameter is Not Available by Default in Google Analytics?

Would you like to know What Campaign Parameter is Not Available by Default in Google Analytics? You will find this post helpful.

If you use Google Analytics to track your marketing campaigns, you’re probably familiar with campaign parameters. 

Campaign parameters are tags that you add to the URLs of your marketing materials (such as ads, emails, or social media posts) to track where your traffic is coming from and how it’s behaving on your site. 

These tags allow you to see which campaigns are driving the most traffic, which are converting the best, and which need improvement.

By default, Google Analytics tracks several campaign parameters, including utm_source, utm_medium, and utm_campaign. 

However, there are several other parameters that are not tracked out of the box. 

In this blog post, we’ll look at some of the campaign parameters that are not available by default in Google Analytics and how you can enable tracking for them.

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Commonly Used Campaign Parameters

What Campaign Parameter is Not Available by Default in Google Analytics? We will address this question in the next section, but first, let us tell you about the commonly used campaign parameters.

1) utm_source: This parameter identifies the source of the traffic, such as Google or Facebook.

2) utm_medium: This parameter identifies the medium of the traffic, such as email or CPC.

3) utm_campaign: This parameter identifies the campaign name, such as “spring_sale” or “new_product_launch”.

These parameters can be added to the end of a URL with a question mark (?) followed by the parameter name and value.

Campaign Parameters Not Available by Default

In this section, you will be informed about what campaign parameter is not available by default in Google Analytics. Here are some examples:

1) utm_term: This parameter identifies the keywords that triggered an ad in Google Ads or other search engines. By tracking this parameter, you can see which keywords are driving the most traffic and conversions.

2) utm_content: This parameter identifies the specific ad or link that was clicked. By tracking this parameter, you can see which ad variations or CTAs are performing the best.

3) gclid: This parameter is used by Google Ads to track clicks on ads. By tracking this parameter, you can see which ads are driving the most clicks and conversions.

4) dclid: This parameter is used by DoubleClick Campaign Manager to track clicks on ads. By tracking this parameter, you can see how your display ads are performing.

5) msclkid: This parameter is used by Bing Ads to track clicks on ads. By tracking this parameter, you can see how your Bing Ads campaigns are performing.

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Enabling Tracking for Non-Default Campaign Parameters

To enable tracking for non-default campaign parameters in Google Analytics, you’ll need to modify your tracking code. 

Here’s a brief overview of how to enable tracking for some of the non-default parameters listed above:

1) utm_term: In Google Ads, add the utm_term parameter to your tracking template. In other search engines, add the parameter to your ad URLs manually.

2) utm_content: Add the utm_content parameter to your ad URLs manually.

3) gclid: Link your Google Ads and Google Analytics accounts to enable automatic tracking of gclid parameters.

4) dclid: Set up integration between Google Analytics and DoubleClick Campaign Manager to enable tracking of dclid parameters.

5) msclkid: Add the msclkid parameter to your ad URLs manually.

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Conclusion

Campaign parameters are a powerful tool for tracking your marketing campaigns in Google Analytics. 

While several parameters are tracked by default, there are several others that are not available out of the box. 

By enabling tracking for these non-default parameters, you can gain even more insights into how your campaigns are performing and where you can optimize them.

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