What are the new social media platforms users should watch in 2024? DIDMs have made this blog to tell you about what they are, what they do, and why they are so popular in 2024.

Social media platforms change every year. There are many platforms launched in 2022-23 and became popular overnight. Many websites and apps have become the fastest growing and give users a new platform to interact with new people.

Social media platforms are constantly evolving and adapting new features every year. These websites and apps also require new people to grow.

Businesses and brands use these platforms to grow their business and identity to reach new customers worldwide. These brands and businesses use these platforms to reach their target audiences.

To become successful in this competitive market, you should know the perfect digital marketing strategy to complete your business goals. To understand social media marketing or digital marketing, enroll in top digital marketing courses in Delhi.

Without further ado, let’s start.

New Social Media Platforms For 2024

Some of the new and most interesting social media platforms in 2024 are:

• Threads by Instagram: It was launched in mid-2023 and offers a creative text-based extension to its users.
• Kick: It was launched in 2022. This platform provides the freedom to its streamers to broadcast outside the content regulations of Twitch
• Bluesky: Bluesky was created with the help of Jack Dorsey, co-founder of Twitter. It is very much like Twitter and launched in Feb 2023.
• Lemon8: Lemon8 was launched in 2020 but it available in UK and USA in 2023. It is a very user-friendly platform and preserves the charm and nostalgia of old Instagram and Pinterest.
• RTRO: It is an algorithm-free, Instagram-style social media platform to connect with your real-life friends.
• Damus: This is an end-to-end encrypted social media platform that is also algorithm-free. It is only available for Apple Devices. It frees you from the restrictions you feel while using Twitter.

Here are the Top Social Media Platforms for 2024

Top Social Media Platforms for Users

1.  Facebook

Without any doubt, Facebook is still the no. 1 contender for top social media platforms for 2024. Facebook was launched in 2004 in the US.

It is one of the popular social media because of the engagement and features it provides to its users. For interaction, Facebook offers a lot of ways like Like button, Stories, Posts, Comments, Tags, and others.

Businesses can look up to Facebook as one of the best platforms to interact with new customers and interact with their target audience. If you want to promote any brand, Facebook is the best social media platform.

Facebook is best for digital marketing

Facebook offers a lot of tools and a marketplace for marketers. Marketers can use this platform for advertising purposes too.

It provides you with paid and organic features where you can reach people with the help of organic ways like Facebook Pages, Groups, and Posts directly. You can cover this audience with the help of paid ads too.

It also offers you the facility to put advertisements in the form of video format to increase engagement. You can create your community for the common interest. You can directly post the information, and updates in the groups with your customers and people.

Wide user volume is always the priority and Facebook has a lot.

Facebook has around 2.9 billion active users monthly and is one of the top social media platforms for 2024.

2.  YouTube

YouTube is a video-sharing platform which is launched in 2005. This social media platform also allows its users to watch, like, share, comment, and upload features to its community. After Facebook, this platform has the biggest monthly user number. It is one of the highly successful media platforms.

On the internet, YouTube is second of the highest visited websites in the world.

In 2024, users should watch this platform for their entertainment, business, brand awareness, and popularity.

Videos are the way to deliver facts rightly in front of their customers and users, hence YouTube continues to be one of the most-watched social media platforms in 2024.

It is a hugely successful social media platform for video sharing.

YouTube is used in Digital Marketing

YouTube provides a platform for its users to post content in the form of videos long or short. If you want to promote your services, and brand in video format,

YouTube is the best platform to connect with your audience for engagement. Video content is the most reliable and shareable content in terms of texts.

With the help of the best engaging titles and queries, you can reach your target audience organically. You can also increase your YouTube community with the help of paid ads.

YouTube also provides you the facility to check the analytics of your content to improve your strategy in future practices.

YouTube has 2.2 billion monthly active users and it is one of the top social media platforms for businesses, creators, brands, and influencers in 2024.

3.  Instagram

Instagram is a social media platform that is used to share photos and videos among its followers. This platform is widely used by influencers, and businesses to promote their brands and services.

Most appealing visual content is the key to success on Instagram. You can share your content in the form of beautiful visuals on Instagram to increase followers.

Instagram has a big reach and it is very popular among different age groups as well. Advertisers and marketing experts can use this platform to promote their products, brands, and services with eye-catching videos and aesthetically pleasing photos.

Instagram has a wide audience base which makes it one of the most used social media platforms.

A strong visual identity can help build a sense of authenticity that builds trust within the audience. These techniques directly attract more followers and reach.

Instagram in Digital Marketing

Social media managers or digital marketing experts can set up creator or professional accounts for your business and brands. These accounts can open several options for users like social media ads and insights.

Social media ads on Instagram can be used to gain more reach and new potential followers.

Visual appeal is the key to Instagram.

On Instagram, you can connect or collaborate with different influencers as well. Professional accounts give you valuable insights that will directly help you to make future marketing efforts for good impressions, reach, and engagement.

Instagram has 2 billion monthly active users and is one of the most used photo-sharing social media platforms in the world in 2024.

4.  Whatsapp

WhatsApp is a complete messaging app that is used in more than 100 countries. It is one of the most used messaging apps of this digital era. It is popular for all ages whether you are a student, adult, or elderly.

WhatsApp is also used by businesses and brands as a big marketing tool. You can send good offers and related updates for your products or brands with the help of WhatsApp.

This instant messaging app will help you to connect with your customers easily. This app also provides the features of voice messages, video calls, conference calls, and many others.

WhatsApp is one of the top social media platforms also offers the feature to use WhatsApp for Business which is used to have conversations with personalized messages. Personalized messages like ‘Happy Holidays’, “Have a Nice Day’, ‘Thinking of You’ notes.

You can also create groups specifically to connect with your audience and with the help of the broadcast feature you can send messages to different contacts at the same time.

Whatsapp used in Digital marketing

This instant messaging app is widely used for marketing strategies by changing it into WhatsApp Business. WhatsApp BBusiness allows business owners to connect with their audiences by messaging them to aware them of new launches, and offers.

You can also send relevant notifications to your customers regarding your business or brand. Businesses can also send video messages to promote.

With WhatsApp, your staff can reply to or answer the queries of your customers, and works as a customer support app.

WhatsApp has 2.2 billion monthly active users and it is one of the top social media platforms for messaging, communications, and content sharing in 2024.

5.  Twitter or X

Twitter is the most powerful social media platform which you can’t ignore. Twitter is used by almost every celebrity in the world.

Its user base is completely diverse and very popular among professionals, organizations, businesses, journalists, and players.

There is no denying the popularity of X among young people. They use this platform to share their emotions and opinions regarding any celebrity or brand.

X is used for discussion, news, updates, offers, opinions, entertainment, and personal expressions.

Twitter allows its users to share any message or news in 240 characters only, which are known as ‘tweets’.

X is one of the popular social media platforms to share regular updates and short content.

Digital Marketing Usage of Twitter aka X

For digital marketers, Twitter is a big opportunity as it allows you many strategies for your content. Users can share about their product, news or topic with different hashtags which are important for user engagement.

Hashtags play an important role in increasing engagement of your posts to reach new audiences and build communications.

With hashtags, brands and businesses can engage with their followers. It hugely helps in increasing brand awareness, boosting conversions, building relationships, promoting goods, and increasing customer trust.

This platform is known for real-time updates and is mostly used to cover breaking news. Timely updates, news, or insights can build trust in your audience. It makes you an authority in your industry.

Twitter or X has 217 million monthly active users and it is one of the popular social media platforms for news, entertainment, updates, and personal messaging.

6.  TikTok

TikTok is a hugely popular media-sharing platform that is used to create and share short videos. It is one of the newest among the above-mentioned social media platforms and is the destination for short-form mobile videos.

Despite a bad reputation and ban from many countries, it is highly influential and gained billions of viewers per month.

On TikTok, users can interact with each other through engaging short video content, and apart from that, you can give challenges for the latest dance steps, and lip-syncing videos. Users can create how-to videos, educational videos, promotional content, entertainment videos, and DIV videos for their projects as well.

TikTok is one of the popular social media platforms and ranks higher than LinkedIn and Twitter in terms of audience base.

TikTok Usage in Digital Marketing

Like Instagram, you can collaborate with different influencers on TikTok which opens a lot of opportunities for digital marketing experts.

With the help of different challenges present on TikTok, create promotional or eye-catching content for your followers to increase reach.

There is a lot of young audience on TikTok that generally search for new strategies and content and you can directly focus on their interests.

On TikTok, create a branded channel for more engagement and tools. Use TikTok ads to reach higher potential audiences. TikTok ads are very affordable too.

In India, TikTok is banned right now with 100-plus other Chinese apps for several security reasons.

TikTok has 1 billion monthly active users and is one of the most used short video-sharing social media platforms in the world in 2024.

7.  LinkedIn

LinkedIn is a popular social networking platform that is used as the world’s largest professional network. It is launched by Microsoft as an online networking site for jobseekers. It mainly focuses on career development, recruitment, job search, and social networking.

Businesses and companies use LinkedIn features for promoting job profiles, job openings, company pages, posts, groups, and more.

The main audience of LinkedIn is professionals, recruiters, consultants, and job seekers. Almost 60% of the main users are between 25 to 35.

LinkedIn offers features like online training courses, growth metrics, finding talent, and customer acquisition. Businesses can use these features of one of the top social media platforms to increase their visibility and engagement.

LinkedIn for Digital Marketers

Digital marketing experts can use LinkedIn to find good leads and audiences. You can use different features of LinkedIn to increase awareness, branding, and audience conversions.

Digital Marketers can use LinkedIn audiences for their websites, apps, and other web services to promote their goods, products, and services.

LinkedIn’s Publishing Platform can be used for publishing about brands, and other content for their audiences. Create infographics, and videos to create valuable insights.

Connect with other people within your industry or niche to expand your network to offer them new updates and offers. Engage with them with discussions and posts related to your expertise.

Digital Marketing Experts can use this platform to share industry-related articles or create them to showcase skills & accomplishments.

LinkedIn has 250 million monthly active users and is one of the most used professional social media platforms for job postings and professional profiles in 2024.

8.  Snapchat

Snapchat is a photo-sharing app which is become popular among users like Storm. When you want to preserve your moments by sharing them with your loved ones. On Snapchat, every moment or image is temporary.

What you share does not save if the other person does not want to. Snapchat gives you the platform to share temporary images, self-destructing images, messages, emojis, and videos. These images are called snaps.

If you view the snap once, it’s gone now for forever.

Snapchat allows a Chat feature as well to start conversations with your connections. Like snaps, these conversations also disappear once after reading. Snapchat is one of the unique social media platforms which is insanely popular as well.

Snapchat is used for Digital Marketing

Like other social media platforms, it allows its users to communicate with their audiences in the most interesting ways.

Snapchat allows businesses to create sponsored filters and lenses to connect with their users in the most fun and interactive ways. With this, you can uniquely promote your brand and products.

You can use Snapchat to run dynamic ads where you can run video ads to connect with your audience based on demographics, interests, and behaviors.

You can use the Discover feature to explore other brands and publishers. Snapchat is also used for influencer marketing and it provides a great way to promote brands and products for digital marketers.

Snapchat has 538 million monthly active users and is one of the most used social media platforms for snap-sharing in 2024.

9.  Pinterest

Pinterest is a popular social media platform that allows users to discover and save ideas as per their interests. This platform is used for inspiration and creativity.

As a fact, Pinterest is widely used by women. 77.1% of the Pinterest users are women.

Users search on Pinterest for inspiration for DIYs, crafts, tutorials, infographics, quotes for different motives, lifestyles, recipes, data, and unique graphics.

This platform allows you to organize your ideas in different boards as collections. You can share these boards with your friends or colleagues as well.

Ideas as per your interests are called pins on Pinterest. When you find your loved Pin, save it to the desired board to keep your ideas well organized. With billions of pins on Pinterest, it is one of the most used social media platforms in the world.

Pinterest for Digital Marketing

For digital marketers, Pinterest has many tools to encourage efforts. Pinterest has great search capabilities and users can use its audiences for your business or brand.

Pinterest allows you to optimize your titles, and content as per your interest. You can use this platform to provide solutions for any services as well.

You can make vertical images like infographics as per your business or industry demand. Pinterest allows you to have an image as tall as you want.

In the pins, you can also provide links back to the source as well which allows you to drive Pinterest traffic for your own good.

You can also have a Pinterest Business Account which allows you different tools and insights for your activities on Pinterest.

Use only high-quality images and videos as your pins for your brand and product because it have a good chance to be re-pinned.

You can comment on other boards and pins as well to interact with other people or audiences from your industry to make connections.

Pinterest has 444 million monthly active users and is the most-used photo-sharing social media platform in 2024.

10.              Reddit

Reddit is a community-based content collector that is a very famous community with millions of users per month. This social media platform has a user base i.e. young between 18 to 45.

This platform allows you to discuss with other Redditors through comments, and votes (upvotes and downvotes). It makes the discussion more valuable. Here users can post their content to engage with new audiences.

Almost 23% of male adults in the U.S. use the Reddit platform to share their thoughts and connect with different users.

The design of Reddit is fundamental and it doesn’t have the current eye-catching interface. Despite this reason, this social media platform is very popular because it allows users to determine what kind of content they want to see and have a discussion on that.

Reddit for Digital Marketing

Reddit is specially used for user-generated content and discussion on various topics. Digital Marketers can use different demographics can submit posts regarding their businesses or brands and make conversations with other users.

Digital marketing experts can use Reddit for business and find relevant to niche subreddits to engage with users.

But you should avoid a lot of promotion on Reddit and provide relevant content to your users. It provides value to your customers and other users. You should use informative posts regarding your niche. Use the comment section for discussion.

Reddit takes a lot of effort to build a good community which is why you should only use relevant content. You can also offer advice and insights to your readers.

Reddit has 430 million monthly active users and is one of the most discussion-based social media platforms in 2024.

11.              Quora

Quora is a social media platform that is based on a question-and-answer format. Here you can open discussion about any topic which gives you the ability to connect with new users of the community.

Quora has a community of experts and professionals in various fields and you can connect with any of them through this platform.

Here users can submit any question and receive answers accordingly. If you and other users like the answer and its quality, you can upvote or downvote it.

Quora is a widely used platform that has a majority men’s audience about 61% of all users. It has a good young audience as 78% of the users are between 18 to 40 age.

People use this question-and-answer website for many reasons especially Knowledge Sharing which makes it one of the most used social media platforms.

Quora for Digital Marketing

Digital marketers can use the Quora website to promote their products, services, and brands by creating informative content. Marketers can develop nice and thoughtful questions and start discussions with other users from the same category and niche.

You can give high-quality answers and include some of your important links to drive traffic somewhere too. But you should do it excessively. Your answer should be detailed and well-crafted.

Quora has a big community of users and includes almost all niches of questions and answers here. You can find this platform very helpful in terms of getting insights, and analysis for your benefits.

Marketers can also share their own story or brand’s story to make yourself more relatable to their audience. Make sure to be relevant around the questions.

Quora has 300 million monthly active users and is one of the most question-and-answer-based top social media platforms in 2024.

12.              Telegram

Telegram is a cloud-based popular instant messaging app that is designed for both mobile and desktop. This app is designed to focus on speed and security.

It is known for end-to-end encryption and multimedia-sharing capabilities. Users can use it for personal and professional usage and communications. Telegram is very popular in Iran and Russia countries because of privacy settings.

Telegram offers a lot of features instead of just only messaging app. It allows you to make groups of 200,000 members which is huge. You can create groups as per your industry, category, or niche. That is why it is a very famous social media platform in 2023.

Telegram for Digital Marketers

For digital marketers, Telegram is one of the best ways to connect with potential audiences by sharing relevant content and material.

Telegram also provides the facility for Telegram Ads that allows businesses and brands to reach their targeted audience to make them potential customers.

You can sponsor your display messages on Telegram Channels and share them with 1000+ subscribers to promote your services, brands, and products.

With the help of Telegram channels, you can grow your reach, and sales and help your customers.

Telegram has 500 million monthly active users and is a popular messaging app and one of the top social media platforms in 2024.

FAQ’s

Q. Which is the hottest social media platform of 2024?

As per the latest stats, Facebook is the hottest social media platform of the current time. It has around 2.9 billion monthly active users.

Q. What are the top 10 social media platforms in 2024?

DIDM ranked top 10 social media platforms of all time which are still popular in 2024.

1. Facebook with 2.9 billion monthly active users
2. YouTube with 2.2 billion monthly active users
3. Instagram with 2 billion monthly active users
4. WhatsApp with 2 billion monthly active users
5. Twitter with 217 million monthly active users
6. TikTok with 1 billion monthly active users
7. LinkedIn with 250 million monthly active users
8. Snapchat with 538 million monthly active users
9. Pinterest with 444 million monthly active users
10. Reddit with 430 million monthly active users

Q. Which social media platform is the most popular in India?

Facebook.com. Facebook holds the no. 1 rank in the most visited and popular social media platform in India. Today, 37% of the world’s population uses Facebook to connect with people. The runner-up social media platforms are Instagram.com and whatsapp.com and become the social media leaders network websites in India.

Q. Which social media platform is best for marketing?

Facebook. Facebook is one of the best social media platforms for marketing and digital marketing strategies. Other than Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest are top social media giants for marketing purposes.

Q. Which social media platform pays the most in 2024?

YouTube. YouTube is one of the top social media platforms that pay the most in 2024. With the help of eye-catching, informative, quality content, you can earn money by generating large engagement. With only 1000 subscribers criteria, you are eligible to earn money on YouTube.

If you become successful in terms of gaining millions of subscribers, you can earn millions. To become successful on YouTube, you need ‘consistency’ and ‘quality’.

Other than YouTube, Instagram and Facebook pay the most in 2024.

Conclusion

Each social media platform has unique features and tools which give advantages to its users. If these features are secure and fulfill the needs of the customers, that platform becomes popular.

In our list, Facebook tops and offers the best features in all of the above-mentioned social media platforms. For your overall marketing strategy, consider different features that are important for your business or brand.

You don’t need to be on all social media platforms, choose the right one for you and make your marketing strategy accordingly.

DIDM’s guide covers all the important facts about these 12 social media apps to help you understand which one is best suited for you and why they are so popular.

Get hands-on digital marketing training in Delhi with the Delhi Institute of Digital Marketing (DIDM) to understand the importance of these platforms for your business, brand, or services. You can take DIDM’s free demo or live digital marketing class under top digital marketing experts. Contact us today at +91-8800505151 or visit our branch directly.