What Data Does Google Analytics Prohibit Collecting?

Do you want to know what data does Google Analytics prohibit collecting? You will be much clearer about that after reading this blog post.

Google Analytics is a powerful tool that allows website owners to collect and analyze data about their website visitors. 

However, there are certain types of data that Google Analytics prohibits website owners from collecting. 

In this blog post, we will explore what data does Google Analytics prohibit collecting and why it’s important to follow these policies.

The data that Google Analytics prohibits from being collected

Personally Identifiable Information (PII)

Google Analytics prohibits the collection of Personally Identifiable Information (PII). 

This includes any information that can be used to identify an individual, such as names, email addresses, phone numbers, and social security numbers. 

The reason for this prohibition is to protect the privacy of website visitors.

While collecting PII is prohibited by Google Analytics, it’s important to note that it can be inadvertently collected through form submissions, IP addresses, and other means. 

Collecting PII in violation of Google Analytics’ policies can result in account suspension or termination.

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User-level and Event-level Data

Google Analytics also prohibits the collection of user-level and event-level data. 

User-level data includes information about individual website visitors, such as their browsing history and demographic information. 

Event-level data includes information about specific actions taken by website visitors, such as button clicks and pageviews.

The reason for this prohibition is to protect the anonymity of website visitors. 

Collecting user-level and event-level data in violation of Google Analytics’ policies can result in account suspension or termination.

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Advertiser Features

Google Analytics provides advertiser features such as remarketing, demographics and interest reporting, and DoubleClick Campaign Manager integration. 

While these features can be useful for improving ad targeting, collecting advertiser features data is prohibited by Google Analytics without proper disclosure and consent.

It’s important to note that collecting advertiser features data in violation of Google Analytics’ policies can result in account suspension or termination.

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Conclusion

After reading this blog post, we hope that you are clear about what data does Google Analytics prohibit collecting. 

Google Analytics prohibits the collection of certain types of data to protect the privacy and anonymity of website visitors. 

Personally Identifiable Information (PII), user-level and event-level data, and advertiser features data are all prohibited from being collected without proper disclosure and consent.

It’s important for website owners to follow Google Analytics’ policies to ensure the accuracy and integrity of their website data.

As you now know about what data does Google Analytics prohibit collecting, you should also remember that in order to run Google Ads effectively, you need to know the complete ins and outs of Google Analytics. 

You can learn that through DIDM’s digital marketing course. To enroll, call +91 8800505151.